8 Marketing Tips From the British Army
It was while reading the report from a 2017 British Army staff college visit to the Greek battlefields of the First World War in the Salonika Campaign Society journal The New Mosquito, that I encountered the 8 offensive principles for land warfare outlined in the British Army’s Army Doctrine Publication: Operations (link to PDF).
I was immediately struck by the value they had in a new business or new product launch, and not just in a military operation.
Read more on Medium.